Marketing Intelligence OS.
One shared knowledge base feeding agents for account briefs, competitive intelligence, persona research, messaging and segmentation. Built on Claude, HubSpot and Notion.
MARKETING LEADER · LONDON
I make complex technology simple, visible and wanted.
15 years building brands and marketing engines from the first hire, across fintech, mobility, energy and AI. Here is some of the work.
A FEW WORDS I PUT OUT INTO THE WORLDConnected for good.01 / 03
CASE STUDY 01 · CONNECTED KERB · CMO · 2020–2024
From one of many to the brand people choose.
Connected___Kerb
Connected Kerb builds on-street EV charging for UK councils, businesses and drivers. I joined as the first marketer at 13 people with a dozen chargers; the company grew to 150 and 5,000 chargers.
The challenge
Demand from councils jumped from dozens of chargers to thousands. So did the competition. Incumbents and new entrants were copying each other’s models and marketing, and to drivers, charging felt like a commodity. We had to stand out before the market consolidated.
“Become the #1 public charging network in numbers, and #1 in people’s minds and hearts.”
What I did
01 / BRAND
Connected for good.
Picked the agency, rebuilt the brand framework, identity and guidelines, and set one simple promise.
02 / LAUNCH
Made it real.
Relaunched the website and app, then took the new brand live at the Fully Charged show.
03 / ALWAYS ON
Kept it moving.
Built a team of 11 across brand, content, demand generation and consumer growth, backed by specialist agencies.
The work
CLICK IMAGES TO VIEWBEFORE / THE PRODUCT
The old brand sold hardware. A charging post on a pavement, and a logo that looked like a device.
AFTER / WHAT WE DELIVER
The new brand sells what charging gives everyone. Connection, for good, one charge at a time.
What happened
After the relaunch, the website converted more visitors.
after the relaunch
CASE STUDY 02 · CONNECTED KERB × HARRIMANSTEEL · UNRELEASED CONCEPT · 2023–24
Just like petrol.
But better.
In 2023 the UK media turned on electric vehicles. Instead of arguing with the headlines, we decided to make fun of petrol.
The thinking
INSIGHT
EV adoption is growing, but people are still stuck on petrol.
BARRIER
Switching feels like too big a jump.
BRAND ROLE
Make electric the obvious choice, and petrol look archaic, outdated and slightly absurd.
IDEA
Compare electric to petrol, tongue in cheek.
EXECUTION
One simple copy structure. Just like petrol, except for some very important differences.
Just like petrol, butquieter.
The work / the poster platform
10 POSTERSThe work / six ways to bring it to life
01 / 06
IDEA 01
Just like petrol, but…
The core poster and social platform.
Why it works
We did not have a big media budget, so we designed for that. Every idea was built to be photographed, shared and picked up by press, with councils and partners amplifying it locally. Planned budget: £150k for production and delivery, launching Q2 2024.
What happened
The campaign was ready to launch after the rebrand. Delays to government LEVI funding hit the whole sector and all spend was paused. It remains one of the ideas I am proudest of.
UNRELEASED CONCEPT, NOT A LIVE CAMPAIGNCASE STUDY 03 · EV.ENERGY · VP GLOBAL DEMAND GENERATION · 2025–2026
From an EV charging app to the platform utilities run the grid on.
ev.energy is a Series B grid flexibility company working with utilities in North America and Europe. Its story still said “smart charging app”. Its product had grown far beyond that.
The challenge
Utilities buy slowly and carefully. They could not see how our products fitted together, or why we were different from other platforms.
One platform.
Four clear moves.Plan → Enroll → Act → Defend.
Four clear moves.Plan → Enroll → Act → Defend.
What I did
01 / REPOSITIONING
A new story.
Led the narrative, messaging, naming architecture and brand guidelines in-house: one platform, Eve, with four clear product stages.
02 / WEBSITE
Seven weeks.
Rebuilt the whole website with one in-house designer, using Claude and Framer.
03 / PRODUCT VISION
Made it tangible.
Built the front end of a new customer platform in Lovable. It became the blueprint for the product roadmap.
The work
EVE BY EV.ENERGY / LIVE WEBSITE
01 / Eve InsightPlan
02 / Eve ProgramsEnroll
03 / Eve SyncAct
04 / Eve OpsDefend
What happened
0×inbound leads in the first month
£0.0Mmarketing-sourced pipeline in 2025
0%of new deals influenced by marketing, £25.9M pipeline
AI-NATIVE MARKETING
I don’t just use AI.
I build with it.
AI drafts. Humans decide and own. Here is what that looks like in practice.
Content with guardrails.
Every document carries a clearance tag. Agents can read the knowledge base, but only cleared work can be published. Humans validate and own the output.
Days to hours.
Pitch decks and proposals built with Claude and Claude Design, plus AI workflows for RFPs. Turnaround went from days to hours.
THE TOOLKIT
Claude · ChatGPT · Gamma · Lovable · Framer · HubSpot · Notion · GA4
ABOUT / THE PERSON BEHIND THE WORK
A builder first.
A marketer always.
I’m French, London-based, and I’ve spent 15 years building marketing from the first hire in companies turning complex technology into everyday choices: payments at GoCardless, car sharing at Zipcar, Ford’s Chariot shuttles, EV charging at Connected Kerb and grid software at ev.energy.
I care about ideas that earn attention, and numbers that prove they worked. Budgets from £100k to £4M a year; the work ships either way.
GERALDINE MICHEL / LONDON
Career, so far
01EA Technology
02ev.energy
03Connected Kerb
04Zeelo
05Chariot (Ford)
06Ambie
07GoCardless
08Zipcar
09Travelex